The Pros and Cons of Buying an Existing Gym vs. Opening a New One

Starting a gym business can be a daunting task, and one of the biggest decisions you’ll have to make is whether to acquire an existing gym or start from scratch by opening a new gym. Both options have their benefits, and it’s important to consider them carefully before making a final decision. In this article, we’ll compare the benefits of each approach, both ways, and provide insights on how Fitness Management & Consulting can help.

Benefits of Acquiring an Existing Gym:

  1. Established Brand: When you acquire an existing gym, you get a brand that already has a reputation and a customer base. This means that you don’t have to start from scratch, and you can benefit from the existing gym’s reputation and goodwill.
  2. Existing Infrastructure: An established gym already has an infrastructure in place, including equipment, staff, and processes. You can save time and money by not having to build everything from scratch, which can be a significant advantage.
  3. Revenue and Cash Flow: Acquiring an existing gym can also provide you with an immediate revenue stream and cash flow. This can be especially valuable if the gym is already profitable, as you can use this cash flow to invest in improvements or expand the business.

Benefits of Opening a New Gym:

  1. Flexibility: When you open a new gym, you have complete control over the brand, the design, and the direction of the business. This means that you can tailor everything to your specific vision and goals.
  2. Opportunity for Innovation: Starting from scratch can also provide an opportunity for innovation. You can introduce new equipment, classes, or services that aren’t currently available in the market, which can help differentiate your gym from the competition.
  3. Lower Initial Investment: Finally, starting a new gym can be less expensive than acquiring an existing one. While there will still be costs associated with building and equipping the gym, you won’t have to pay for the goodwill or infrastructure of an established gym.

How Fitness Management & Consulting can help:

Whether you’re looking to acquire an existing gym or open a new one, Fitness Management & Consulting can provide you with the expertise and support you need. We offer a range of services, including business planning, site selection, equipment procurement, and staff training, that can help you get your gym up and running quickly and efficiently.

Our team of experienced gym business experts can help you evaluate the pros and cons of each approach and guide you through the process from start to finish. We can also provide ongoing support and coaching to help you optimize your gym’s operations and grow your business over time.


Whether you’re a first-time gym owner or an experienced fitness entrepreneur, the decision to acquire an existing gym or open a new one is a critical one. It’s important to consider all of the factors involved, including your goals, your budget, and your target market.

If you’re looking for expert guidance and support in making this decision, as well as in starting and growing your gym business, contact Fitness Management & Consulting today. We’re here to help you achieve your goals and create a thriving gym business that delivers results for you and your clients.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: or

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