The Perfect Pitch: Mastering Price Presentation and the Power of the Big Ask for Personal Training Studios

The heart of any personal training studio lies in its trainers and the life-changing transformations they deliver. But even the most skilled coach needs a solid sales strategy to convert consultations into committed clients. Here’s where the art of price presentation and the importance of the big ask come into play.

Price Presentation: From Confusion to Confidence

Imagine a potential client sitting across from you, excited but unsure about your training packages. A jumbled explanation of session prices can leave them overwhelmed and hesitant. Here’s how to present your prices with clarity and confidence:

  • Package Power: Structure your pricing around clear, well-defined packages. Offer options that cater to different needs and budgets. A “Beginner Package” might focus on foundational training, while an “Advanced Package” includes personalized programming and nutritional guidance.
  • Value, Not Just Price: Focus on the value your services deliver. Don’t just list prices; explain how each package translates to tangible results – weight loss, improved strength, increased energy. Highlight the unique benefits your studio offers, like personalized attention or access to cutting-edge equipment.
  • Transparency is Key: Be upfront about your rates. Display your prices clearly on your website and marketing materials. This avoids last-minute surprises and positions you as a trustworthy professional.

The Big Ask: Why It Matters

Now for the big ask: the moment you directly inquire about a client’s interest in starting a training program with you. This might feel intimidating, but here’s why it’s crucial:

  • Confidence is Contagious: By presenting your services with confidence and conviction, you inspire confidence in your potential client. A strong big ask demonstrates that you believe in your ability to help them achieve their goals.
  • Clarity Avoids Ambiguity: A clear big ask eliminates the awkward “so, what now?” phase. It encourages the client to make a decision and opens the door for a discussion about which package best suits their needs.
  • Higher Client Value: Studies show that a confidently presented higher price can actually lead to increased sales. This doesn’t mean over-inflate your prices. It means presenting the full value proposition of your more comprehensive packages alongside the more basic options.

Crafting the Big Ask that Converts

So, how do you craft a winning big ask? Here’s a template you can adapt:

“Based on our conversation and your goals, I believe the [Name of Package] would be a great fit for you. It offers [Highlight Key Benefits]. Are you interested in getting started today?”

Remember: Deliver the big ask with a friendly, professional demeanor. Be prepared to answer questions about your packages and address any concerns.

By mastering price presentation and embracing the power of the big ask, you’ll transform consultations from simple chats to client-winning conversions. Your studio will become a beacon of well-being, attracting clients ready to invest in the expert guidance you provide. Now go forth, confident and prepared, and watch your personal training business thrive! Contact Jim Here.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTubeFollow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: or

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