Score Big Wins with Local Businesses: The “Business of the Week” Playbook for Independent Gyms

Hey independent gym owners, ready to supercharge your prospecting and build lasting relationships with local businesses? Look no further than the “Business of the Week” program! This powerful strategy isn’t just about selling memberships; it’s about building a thriving community around your gym.

Why “Business of the Week” Rocks:

  • Effortless Appointment Setting: Leverage the program’s excitement to secure meetings with key decision-makers at local businesses.
  • Community Buzz: Showcase your gym as a local champion, attracting new members and boosting brand awareness.
  • Credibility Catalyst: Partnerships with local businesses establish your gym as a trusted and valuable resource.

Transforming Strategy into Action:

  1. Target Like a Pro: Start with the Chamber of Commerce directory, but prioritize businesses within your immediate vicinity. Member referrals are gold! Incentivize existing members to recommend companies they work for or know well.
  2. Go Beyond the Pitch: Ditch the generic sales script. Present the “Business of the Week” program as a win-win opportunity. Highlight the benefits for both the business (healthy employees, increased productivity) and their employees (free trial, discounts).
  3. Sweeten the Deal: Here’s where the magic happens: Free Week of Fitness & Tanning: Give employees a taste of the healthy lifestyle your gym offers. Discounted Membership Options: Incentivize enrollment during the dedicated week. Family Fun Factor: Extend access to employee families, fostering a sense of community and shared well-being. Business Spotlight: Offer free in-gym advertising for one week, showcasing the company to your member base. Employee Perks Delivered: Distribute free passes directly to employees, maximizing program reach. Champion’s Reward: Motivate the company contact person with a complimentary gym membership.
  4. Fuel the Excitement: Fitness Seminars: Host pre-week seminars at the business to generate excitement and answer employee questions. Weekly Buzz: Announce the “Business of the Week” program through PA announcements, keeping members engaged. Visual Feast: Create a vibrant banner to showcase the featured business each week, adding a visual element to the program.
  5. Maximize Efficiency: Appointment Power: If possible, obtain employee contact information and schedule initial workout appointments. Booking Bonanza: Stay ahead of the curve by securing partnerships a month in advance.

The “Business of the Week” program is a prospecting goldmine. By implementing these strategies, you’ll forge valuable connections with local businesses, build a loyal membership base, and solidify your gym’s place as a pillar of health and well-being within your community.

Let’s create a win-win environment where your gym and local businesses thrive together! Contact Jim Here.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTubeFollow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: or

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