If you’re looking to grow your gym membership base, having a team of effective salespeople is critical. But what separates the best from the rest? After observing top-performing gym salespeople, I’ve identified five key traits that set them apart.
- They are accountable. Accountability is a critical component of success in any sales role, and gym sales are no exception. The best gym salespeople take ownership of their responsibilities and hold themselves accountable for their results. They don’t make excuses or shift blame when things don’t go as planned. Instead, they focus on what they can control and take action to make improvements.
- They look for solutions. Top-performing gym salespeople are problem solvers at heart. When faced with a challenge, they don’t get bogged down in the details or become overwhelmed. Instead, they focus on finding a solution and taking action to implement it. They are creative thinkers who are always looking for new ways to improve their sales process and drive better results.
- They are great students. The best gym salespeople are always learning. They are open to new ideas, feedback, and insights from their colleagues and industry experts. They take the time to study their craft, whether it’s through attending industry events, reading industry publications, or taking training courses. They are committed to ongoing personal and professional development.
- They help others. Successful gym salespeople understand that their success is tied to the success of their colleagues and the gym as a whole. They are team players who are always willing to lend a hand or share their expertise to help others. They understand that a rising tide lifts all boats and work to create a supportive, collaborative team environment.
- They act quickly. In the world of sales, time is of the essence. The best gym salespeople understand that a sense of urgency is critical to success. They don’t waste time or procrastinate when it comes to following up with leads or closing deals. Instead, they act quickly and decisively to capitalize on opportunities and move the sales process forward.
So, what can you do to develop these traits in your sales team? One option is to work with Fitness Management and Consulting. We offer a range of sales training and consulting services designed to help gyms improve their sales process and develop high-performing sales teams. With our help, you can create a culture of accountability, problem-solving, continuous learning, teamwork, and urgency that drives better sales results and improves the bottom line.
Don’t settle for mediocre sales performance. Take action today to develop your sales team and achieve your gym’s full potential.
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An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.