Don’t Sabotage Your Success: Why Unrealistic Asking Prices Can Sink Your Gym Sale

Gym owners, the time may come when you’re ready to cash in on your years of sweat and sell your thriving business. But before you slap a sky-high price tag on your gym and settle in for a bidding war, let’s talk reality. A whopping 50% of small business sales fail. And the biggest culprit? Unrealistic asking prices!

Why Price Matters:

You’ve poured your heart and soul into your gym. It’s more than just a business; it’s your legacy. But potential buyers are looking at cold, hard numbers. An inflated asking price scares off serious buyers and leaves your gym languishing on the market.

The Dangers of Delusion:

  • Emotional Attachment: Don’t base your price on future potential or pre-recession glory days. Focus on current market value.
  • Valuation by Imagination: Don’t guess! Get a professional business valuation based on your gym’s financials and market trends.
  • Ignoring Reality: Buyers come armed with data-driven offers. Be prepared to adjust your price expectations based on reality.

The Negotiation Dance:

Yes, you want the best possible price, but stubbornness kills deals.

  • Embrace Negotiation: Be open to realistic counteroffers and understand why buyers might hesitate at your initial price.
  • Build Rapport: Treat potential buyers with respect and demonstrate your commitment to a fair deal.
  • Data is King: Back up your asking price with solid financial documentation (profit/loss statements, tax returns).


  • Timing is Crucial: The first 45 days of your gym being on the market are critical. Get the price right from the start.
  • Win-Win or No Deal: A successful sale benefits both parties. Strive for a fair price that reflects your gym’s true value.
  • Seek Guidance: Don’t navigate this process alone. Consult with a business broker or M&A specialist for expert advice.

Selling your gym can be a rewarding experience. Don’t let an unrealistic asking price turn your dream exit into a financial nightmare. Price your gym competitively, embrace negotiation, and you’ll be well on your way to a smooth and successful sale. After all, you’ve built a successful business, now it’s time to secure a successful exit!

Have a specific Gym Sales & Acquisitions question? Message me here and let’s chat! Or call/text WhatsApp @ 214-629-7223. Contact Jim Here.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube.

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: or

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