Don’t Let Your Next Gym Salesperson Be a Bad Meal Decision: Proactive Strategies for Finding Stars


Imagine you’re desperately hungry, and everything on the menu looks tempting. You might end up with a greasy burger instead of the nutritious salad you truly need. Hiring your next gym salesperson when you’re desperate can be just as disastrous. That’s why I’m here to teach you how to build a Talent Bank and recruit rockstar salespeople, proactively, not reactively.

Stop Hunger Pangs for Talent: Forget waiting until a position opens. Start cultivating relationships with potential salespeople now. Attend industry events, network with trainers, and keep your eyes peeled for individuals who embody your ideal sales traits. These could be people who impress you with their:

  • Organization: They show up early, prepared, and speak proudly of their systems.
  • Energy: They respond quickly, chase goals, and seemingly accomplish mountains in a day.
  • Persuasiveness: They have a knack for gently convincing others, like recommending a protein shake instead of soda.

Build Your Talent Bank Treasure Chest: When you spot someone special, add them to your “Talent Bank” with their contact info and notes on their strengths. Tools like Constant Contact can help you manage and nurture these relationships.

Cast Your Recruitment Net Wide: Don’t rely on just one job board. Here’s your multi-pronged approach:

  • Social Proof: Showcase your awesome gym culture on YouTube tours and social media.
  • Word-of-Mouth: Offer “Bird Dog” fees to employees for successful referrals.
  • Targeted Reach: Partner with schools, employment offices, and host Career Days.
  • Online Presence: Post compelling job descriptions on your website, email newsletter, and relevant job boards like Indeed.

Beyond Resumes: Go deeper than just qualifications. Use a Gym Sales Philosophy Test (email me and I will send you one) to assess their values and alignment with your gym’s mission. Consider an Intern Program to groom potential hires from within.

The Interview Spotlight: Design engaging interview questions like, “Who’s the last person you persuaded to do something unexpected?” Role-playing scenarios can also reveal genuine sales skills.

Remember, recruiting is a marathon, not a sprint. By building a Talent Bank, diversifying your search, and implementing smart assessment tools, you’ll attract and hire salespeople who are more than just a quick bite to satisfy your immediate hunger. They’ll be the long-term nutritional boost your gym needs to thrive!

Bonus Tip: Don’t forget to capture all candidates’ emails, even if they weren’t the perfect fit. Regularly send them relevant content and updates to keep them engaged and potentially rekindle their interest in the future.

By following these steps, you’ll attract top talent who contribute to your gym’s success, not just fill a temporary void. Now go forth and find your next sales superstar! Contact Jim Here.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube.

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: or

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