Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they’re going to influence the impression that your fitness club makes on customers. Positive, energetic employees will impart the same feelings to your customers. However, employees who are disgruntled, unhappy in their jobs and overall sloppy will in turn impart those same feelings to your customers. And you obviously don’t want that to happen. So how do you make sure you hire the right fitness club help?
- Fitness: You’re hiring someone for a fitness club. So it goes without saying that they should be fit themselves. Of course, this only applies to people who are going to be interacting with customers. You can hire an accountant who is not fit, as long as they’re doing their job correctly. But in terms of receptionists, trainers, people who lead group classes and anyone else who will be interacting with customers, it’s a good idea to go with someone who is fit and enthusiastic about fitness. This will make sure your customers remain upbeat about their fitness goals too, which is what you want.
- Education and Experience: The first thing you’re going to look at on anyone’s resume is how much education and experience they have. Do they have any diplomas or certifications in various aspects of fitness? How long have they been working in the industry? In general, the longer someone has been around, the more you’re going to have to pay them, especially when it comes to fitness training. But this might be worth it because then you know that those people know how to deal with customers. They understand their fitness aims and the best way to motivate them.
- Presentation: When you’re interviewing someone for a certain position, you’ve got to keep an eye on how they present themselves. Are they professional in their appearance and their speech? Of course, this is the fitness world. So you don’t expect anyone to show up in a suit. But it’s important for them to be well-groomed, neat and clean. Plus, you should also try to evaluate how they’re going to interact with people. Some trainers like to push people to the limits of their endurance. Others take a more laid-back approach. Both methods are good; it depends on what your clientele prefers.
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