79% of Direct Mail Recipients Either READ or SCAN the Mail They Get.
(USPS & UDMP Certified Direct Mail Professional)
When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the other hand, get read, or at least scanned by your target audience. According to the U.S. Postal Service’s (USPS) Certified Direct Mail Professional (CDMP) program, 79 percent of households say they read or scan their daily mail.
Advertising Mail is Kept in a Household for 17 DAYS on Average.
(Mailmen)
If you were wondering why direct mail works, here’s your answer. Direct mail stats show that people tend to throw out advertising mail after 17 days. This gives all members of the household plenty of time to review it and take action.
Direct Mail Recipients Purchased 28% MORE Items and Spent 28% MORE Money than people who didn’t get that piece of Direct Mail.
(United States Postal Service)
By keeping a piece of direct mail in a household for days on end, consumers are constantly reminded of the product you are advertising. This makes them more prone to visit your website or brick-and-mortar business and make a purchase. With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot.
50.9% of Recipients say they find Postcards USEFUL.
(Data & Marketing Association)
Their small size makes them stand out in a mailbox, and the fact they don’t come in an envelope means virtually all postcards get read. Combine this with DMA’s stat that half of consumers find postcards useful and you’ll understand why postcard marketing is arguably the most effective direct mail method available.
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AnOutsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.
