When it comes to fitness center marketing, it might seem like there isn't a lot of variety. Social media, radio and TV commercials, and fliers are all fairly standard modes of marketing in this industry, so how can you market your fitness club in a way that stands out...
What is Social Prospecting? As a gym owner, you already understand the importance of social media as part of your sales strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart gym owners know...
After having interviewed thousands of potential salespeople over the years on behalf of client clubs…and after having hired and helped to supervise many of them…and after having trained them and worked beside them, I have found there are certain qualities that every...
The new health club salesperson was ambitious and eager to learn all he could about the health club business and the technique of selling in the club industry. However, despite all of his efforts, new membership sales were few and far between. Sales effectiveness...
Will your gym business thrive, or will it join others that have faltered along the way? Here are some basic rules to make sure your gym business grows and prospers: 1. Find a Niche. For independent gyms, it is best to find a niche. A small gym with limited resources...
Successful people sometimes tend to think they are successful at the health club business because of some instinctive understanding. They are good and what has happened is… they’ve done it once; they think can do it again and again. At some point club owners and...
What will you do differently in your health club, fitness, center, gym or studio during the last three months of the year to improve your new membership sales? If you don't take time to think about what you'll do differently, you may not do anything different. It’s...
Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity, so why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective health...
As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs….the majority of the club sales staff have a genuine dislike for the meetings. Most health club salespeople don’t know...
