Are you lacking creative ideas to boost not only the sales at your facility, but also the mood of your membership? Your members are one of your best sales vehicles, so draw out their opinions to get a sense of how they feel about their experience. You can transform the atmosphere of your facility in no time with these three ideas:

  1. While a gym is where people go to exercise and burn off calories, don’t be afraid to offer them samples of products you sell that can help fuel their workouts. Place a table with samples of energy bars and ask them which one they like best! Do the same with small cups of your featured energy drinks and have a sale going on that day for the same beverage. Giving your exercising clientele a small treat can go a long way in improving their mood and boosting your sales at the same time.
  2. What about including a comment box in the locker rooms of your gym? Members often have their longest conversations while they change before or after a workout, so they’re probably talking about what they did or didn’t like about their experience that day. Having an old-fashioned suggestion box is a simple, low-cost way to not only remind your members that you care about their experience, but also to gather suggestions which they may not feel comfortable voicing to someone.
  3. Lastly, when was the last time you polled your members on their music preference? Now I know that most people choose to work out with earbuds, but when they enter and leave the gym or catch up with a friend in between reps, they’re listening – and music is the biggest mood booster of all. Even a simple survey handed out at as people come in could give you an idea of their favorite kind of tunes. Be sure that if your employees are playing DJ, your paying members are happy with the selection!

For more information on improving your fitness club, contact us at Fitness Management & Consulting.

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