The pandemic is affecting every gym operation differently — some gyms are going to go out of business, some will manage through it and be okay, some will benefit hugely from it simply due to the kind of gym or service they offer. However, we simply can’t stop...
No doubt that we live in a digital world with many opportunities for branding and to create awareness of our gym or studio. But with that said there are many opportunities to brand and promote your gym outside of digital. In the end, your goal should be to be known by...
So many gym owners are crazy busy putting out fires and running the day-to-day operations of their gym that they typically do not give much consideration to this question (until it’s too late). Before selling a gym, there are many factors that need to be addressed....
Reposted with permission from simplegym.io Every gym needs legal documents to operate legally and protect themselves. Here are 7 essential documents your gym needs, and a free download link (PDF & Word) for each. Most gym owners didn’t start their gym to become...
I have worked with many gym owners that have had success with this simple formula I’m about to give you. Now, this formula will work no matter what stage of your business you’re in;1) if you’re barely keeping your head above water; 2) if you’re stuck in the middle and...
Owners of Health Clubs and Gyms all reach a point in the history of their enterprise when it is time to “hang it up.” Many factors will tell you when it is time: ♦ Gym Owner’s “burn out” Owner’s or key employee’s health problems♦ Business relocation or rerouting of...
reposted from www.abcfinancial.com By: ABC Financial Instagram is exploding in popularity as a platform for your members and for health club marketers. Half of over 1 billion Instagram users are scrolling through their feeds every day. 80% of those users follow...
When it comes to fitness center marketing, it might seem like there isn't a lot of variety. Social media, radio and TV commercials, and fliers are all fairly standard modes of marketing in this industry, so how can you market your fitness club in a way that stands out...
What is Social Prospecting? As a gym owner, you already understand the importance of social media as part of your sales strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart gym owners know...
