A Step-by-Step Guide to Evaluating Operations, Equipment, Services, and Growth Opportunities (From what I see in real gyms that win—and the ones that stay stuck.) Let me tell you something I’ve seen over and over again: Most gym owners don’t have a “gym problem.”They...
Pricing is one of the most emotional decisions gym owners make… …and one of the most expensive decisions gym owners guess at. Because here’s what I see constantly with independent gym owners, boutique studio operators, gym entrepreneurs, and even personal trainers...
We all know the thrill of watching hearts pump and muscles grow. The sound of plates clanging.The energy of a packed class.The moment a member tells you, “This place changed my life.” If you’ve owned a gym long enough, you know something most people don’t: A gym isn’t...
Overcoming Roadblocks & Setbacks in the Gym Business Without Losing Momentum In the gym business, setbacks aren’t a possibility. They’re a guarantee. And the owners who win long-term aren’t the ones who “avoid problems”…They’re the ones who build a plan that can...
Winning Strategies for Succeeding in a Hyper-Competitive Gym Market (That I See the Best Operators Using) The gym business is one of the most exciting industries in the world. It’s also one of the most unforgiving. Because the gym industry has exploded — and that...
Marketing your gym isn’t optional anymore. Not in today’s world. You can have the best equipment in town.You can have the best trainers.You can have the cleanest facility.You can have the friendliest staff. But if people don’t understand what makes you different,...
The #1 Issue Behind Struggling Gyms: Failure to Properly Understand and Implement Sales & Marketing Programs For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, the fitness industry offers an incredible opportunity: You...
Managing Rent Costs in Your Gym Business (Without Destroying Your Cash Flow) Rent is one of the most dangerous expenses in the gym business for one simple reason: You owe it whether your sales are up, down, or nonexistent. You can cut marketing.You can delay equipment...
Choosing gym management software is one of the most important business decisions an independent gym owner, boutique studio operator, gym entrepreneur, or personal trainer will ever make. Not because software is “cool.” Not because it’s trendy. But because the software...
