How to Create a 12-Month Member Engagement Calendar to Boost Retention (And What Successful Gym Owners Are Doing That Most Gyms Never Think About) Let’s get something straight: Most gym owners think retention is about better workouts… Or new equipment… Or lower...
In today’s competitive fitness industry, relying solely on intuition or outdated methods to make decisions is no longer enough. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers must embrace data-driven strategy if they want...
In the fitness industry, every square foot of your facility represents an opportunity to generate revenue. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers can significantly enhance profitability by strategically optimizing...
(What I See Working in the Best Gyms — and What’s Quietly Killing Revenue in the Rest) Upselling is one of the most misunderstood skills in the gym business. A lot of gym owners hear the word “upsell” and immediately think: pressure awkward conversations pushy staff...
The fitness industry is booming. But with growth comes something else: A crowded market full of gyms that look the same, sound the same, and offer the same thing. And that’s the real problem. Because most gym owners think they’re competing against other gyms… …but...
A Step-by-Step Guide to Evaluating Operations, Equipment, Services, and Growth Opportunities (From what I see in real gyms that win—and the ones that stay stuck.) Let me tell you something I’ve seen over and over again: Most gym owners don’t have a “gym problem.”They...
Pricing is one of the most emotional decisions gym owners make… …and one of the most expensive decisions gym owners guess at. Because here’s what I see constantly with independent gym owners, boutique studio operators, gym entrepreneurs, and even personal trainers...
We all know the thrill of watching hearts pump and muscles grow. The sound of plates clanging.The energy of a packed class.The moment a member tells you, “This place changed my life.” If you’ve owned a gym long enough, you know something most people don’t: A gym isn’t...
Overcoming Roadblocks & Setbacks in the Gym Business Without Losing Momentum In the gym business, setbacks aren’t a possibility. They’re a guarantee. And the owners who win long-term aren’t the ones who “avoid problems”…They’re the ones who build a plan that can...
