For decades, the fitness industry has been built around one primary product: The gym membership. Thirty-nine dollars a month. Sixty-nine dollars a month. Ninety-nine dollars a month. Maybe there are different membership levels, but the fundamental sales proposition...
Most gym owners are looking for ways to make more money. More leads. More memberships. More personal training. More revenue. But there is another question that may be even more important: Where is your gym already losing money every single month? Because before you...
For years, gym owners have been told essentially the same thing: If you want more leads, spend more money. Increase your Facebook budget. Buy more Google ads. Run another promotion. Hire another marketing company. Boost another post. But what if one of the best...
For years, many independent gym owners have approached pricing with one basic question: “What should we charge for a membership?” I think that is the wrong question. The better question is: “How many different levels of value can we create for the different kinds of...
One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
If your gym is struggling, the first instinct is often to start managing harder. You watch payroll more closely. You check the CRM. You scrutinize expenses. You add another staff meeting. You create another spreadsheet. You tell your salespeople they need to make more...
For independent gym owners, boutique studio operators, gym entrepreneurs, personal trainers, membership salespeople, and fitness professionals One of the most expensive mistakes in gym sales happens before the salesperson ever presents a membership, discusses personal...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, sometimes the biggest sales improvements don’t come from another advertising campaign, a new CRM, a different membership offer, or spending more money on leads. Sometimes...
If you’re putting a new salesperson on the floor of your gym, don’t just hand them a price sheet, show them the CRM, and tell them to start selling memberships. That’s how bad habits begin. A new gym salesperson needs rules. Not complicated theories. Not a 200-page...
