For most independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, an empty floor during the middle of the afternoon may not immediately sound an alarm. But an empty floor at 5:30, 6:00, or 7:00 in the evening? That should get your...
Most gym owners believe the fastest way to improve profitability is to sell more memberships. Sometimes that is true. But after working with independent gyms, boutique studios, fitness entrepreneurs and personal trainers, I continually see something else: The gym may...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
What is Real Time Feedback for gyms? Real Time Feedback is a customer and member experience platform designed to help gyms and fitness businesses capture feedback while an experience is still happening, respond to unhappy members quickly, monitor online reviews, and...
There are really only three fundamental ways to grow a gym business: Get more customers or members. Generate more revenue from each customer. Keep your customers longer. That’s it. Almost every gym growth strategy eventually falls into one of those three categories....
Every gym has hours where equipment sits empty. Today's fitness consumers expect flexibility. Whether they're traveling for work, visiting family, in town for the weekend, or simply looking for a gym closer to the office, more people than ever are looking for...
Introduction: Local Directories Are Not “Small Stuff” Anymore Too many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers treat local site directories like an afterthought. They think, “We have a website. We have social media....
Introduction: You Don’t Need a Big Budget to Make a Big Impact Too many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers fall into the same trap: they believe improving their gym requires a major renovation, expensive...
Most gym owners think modernizing the workout floor means one thing: Buy new equipment. Get rid of the old equipment. Hope the investment pays off. But what if some of that older equipment is not a liability? What if it is an asset? What if the very equipment you were...
