Where Do We Go From Here? GOT FITNESS?

Where Do We Go From Here? GOT FITNESS?

Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...

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The Way We See The Problem Is The Problem

The Way We See The Problem Is The Problem

I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...

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Do You Operate Your Gym with a Sense of Urgency?

Do You Operate Your Gym with a Sense of Urgency?

A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...

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Introduction to the Health Club Industry

Introduction to the Health Club Industry

Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...

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Networking Groups Can Help Market Your Gym on a Budget

Networking Groups Can Help Market Your Gym on a Budget

I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...

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Why Your Business Needs Text Messaging

Why Your Business Needs Text Messaging

Reposted from www.textmunication.com Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal. We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and...

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How to Improve Sales at Your Fitness Center

How to Improve Sales at Your Fitness Center

Owning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I...

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How to Handle Fitness Member Delinquency

How to Handle Fitness Member Delinquency

Reposted from www.abcfinancial.com The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members...

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How to Create a Sales Culture in your Gym

How to Create a Sales Culture in your Gym

When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club...

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So, You Want to Be a Successful Gym Owner?

So, You Want to Be a Successful Gym Owner?

Let’s start with these simple questions As with anything that has an upside, there will be risk. You can’t avoid it. However, you can help mitigate this risk with proper planning and preparation and surrounding yourself with industry experts. A place we always like to...

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Why Use a Health Club Consultant, Coach or Mentor

Why Use a Health Club Consultant, Coach or Mentor

Why Use a Health Club Consultant, Coach or Mentor? Isolation Directors of health clubs and owners in particular, may be gregarious and confident, but they can also be very isolated. There are not many people to whom they can turn for help, often no one in their own...

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Tedious Gym Management Tasks that Can Be Automated

Tedious Gym Management Tasks that Can Be Automated

Reposted from www.abcfinancial.com There is no longer the time nor the place for tedious, manual tasks involved in managing your gym; automation is taking its place. Time is too valuable to waste, and with the industry growing at 3% annually, integrating efficiency...

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When Was the Last Time You Submitted a Press Release?

When Was the Last Time You Submitted a Press Release?

Reposted from www.abcfinancial.com I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get...

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5 Tips for Creating a Successful Direct Mail Campaign

5 Tips for Creating a Successful Direct Mail Campaign

Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...

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Ideas that can bring people to a fitness club

Ideas that can bring people to a fitness club

Marketing Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember...

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Using Influencer Marketing for Fitness Centers

Using Influencer Marketing for Fitness Centers

Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to...

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