In the early days of running a gym, you wear every hat—owner, trainer, manager, janitor, and salesperson. But as your gym grows, one critical question will inevitably arise: Should I hire a dedicated salesperson? This decision can dramatically impact your business...
How to Build a Gym Team That Thinks and Executes Like a Founder
One of the most transformational shifts a gym business can make is cultivating a team that doesn't just show up to work—but shows up to lead. A founder’s mindset is proactive, accountable, and focused on growth. If you can build a team that adopts this mentality, you...
Smart Hiring: How to Attract and Retain Rockstar Personal Trainers in a Competitive Market
In today’s ultra-competitive fitness industry, attracting and retaining top-tier personal trainers can be the difference between a gym that merely survives and one that truly thrives. As a gym owner, boutique studio operator, or fitness entrepreneur, your people are...
Why Your Gym Needs a Compensation Program That Makes Your Staff the Top Earners in Your Market
Unlocking the Power of High-Income Potential to Drive Performance, Retention, and Business Success For independent gym owners, boutique studio operators, and gym entrepreneurs, building a strong and sustainable business comes down to two critical elements: the quality...
What Would Happen to Your Gym Business If You Only Hired the Best People — Or Trained Your People to Be the Best?
In the gym business, success isn’t just about having the best equipment, the latest fitness trends, or the most appealing membership deals — it’s about having the right people in place. The difference between a gym that struggles and a gym that thrives often comes...
Building a Rockstar Gym Staff: How to Attract, Train, and Retain Top Talent for a High-Performing Gym Culture
One of the most critical elements of running a successful gym business is having a high-performing team that drives growth, delivers an exceptional member experience, and ensures operational efficiency. Whether you own an independent gym, a boutique fitness studio, or...
Finding Leaders Who Truly Fit Your Gym Business Culture
For independent gym owners, boutique studio operators, and gym entrepreneurs, finding the right leaders is one of the most critical decisions that will impact the long-term success of the business. A strong leader does more than just manage day-to-day operations—they...
Ideas Are Not Action: How Gym Owners Can Take Action and Hold Themselves and Their Teams Accountable
As an independent gym owner, boutique studio operator, or gym entrepreneur, you’ve likely had countless ideas about how to improve your business. New marketing strategies, better membership retention plans, innovative class offerings, fresh equipment upgrades—the list...
Building a High-Performing Gym Sales Team That Drives Membership Growth
Strategies for Recruiting, Training, and Motivating Staff to Improve Conversion Rates and Increase Revenue Membership sales are the lifeblood of any gym. Without a strong sales team, even the best gym with state-of-the-art equipment and top-tier training programs will...