Most gym owners do not have an effort problem. They work long hours. They answer emails after dinner, cover shifts when employees call out, handle member complaints, watch the bank account, manage vendors, approve marketing, sell memberships and occasionally clean the...
How to Dump a Sales Slump, Part 2: Stop Making Excuses When gym sales begin to slow down, excuses are usually not far behind. It is too hot. It is too cold. School just started. School is about to end. Everyone is on vacation. The holidays are coming. The economy is...
Independent gym owners are constantly searching for the newest sales script, marketing funnel, closing technique, or artificial intelligence tool that will transform their business. New technology can certainly help. Better lead-generation systems can create more...
Introduction: Local Directories Are Not “Small Stuff” Anymore Too many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers treat local site directories like an afterthought. They think, “We have a website. We have social media....
Introduction: You Don’t Need a Big Budget to Make a Big Impact Too many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers fall into the same trap: they believe improving their gym requires a major renovation, expensive...
Most gym owners think modernizing the workout floor means one thing: Buy new equipment. Get rid of the old equipment. Hope the investment pays off. But what if some of that older equipment is not a liability? What if it is an asset? What if the very equipment you were...
The uncomfortable truth most gym owners need to hear Most gyms are not stuck because the market is bad. Most gyms are not stuck because there is too much competition. Most gyms are not stuck because members will not pay more. Most gyms are stuck because the owner has...
Why Every Prospect Should Be Treated Like a Buyer One of the most destructive habits I see in the fitness industry is also one of the easiest to overlook. It's called prejudging prospects. And it's costing gym owners, boutique studio operators, personal trainers, and...
Why Most Gym Owners Are Leaving Thousands of Dollars on the Table Every Month One of the biggest mistakes I see gym owners, boutique studio operators, and personal trainers make is this: They spend enormous amounts of time and money generating leads, following up with...
