For years, many independent gym owners have approached pricing with one basic question: “What should we charge for a membership?” I think that is the wrong question. The better question is: “How many different levels of value can we create for the different kinds of...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
The most dangerous time to change your gym business is when you no longer have a choice. By then, revenue may already be declining. Your best employees may be leaving. Members may be canceling. Cash flow may be tightening, and competitors may be taking market share...
What Is the Most Difficult Part of Being a Gym Manager? The most difficult part of being a gym manager is being responsible for nearly every result in the business while frequently lacking the authority, staffing, systems, training, and resources necessary to produce...
Most gym salespeople make the same costly mistake. They sell the room. They talk about the square footage, the equipment, the locker rooms, the group exercise schedule, the hours of operation, the number of treadmills, and how recently the facility was renovated....
Part One of Five: Why Action Is the First Step Out of a Sales Slump Every gym experiences a sales slump at some point. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers may go through periods when leads slow down, appointments...
Most gym owners say they got into business for freedom. Freedom of time. Freedom of income. Freedom to build something of value. Freedom to stop working for someone else. But here is the uncomfortable truth I see every day in the gym business: Many independent gym...
Introduction: Local Directories Are Not “Small Stuff” Anymore Too many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers treat local site directories like an afterthought. They think, “We have a website. We have social media....
Why Some Gyms Thrive While Others Fail Before They Ever Have a Chance Every year, passionate fitness entrepreneurs open gyms with big dreams, great intentions, and a love for helping people transform their lives. And every year, many of those gyms struggle—not because...
