Introduction: Every Gym Has a First Day No matter how many gyms you’ve opened, how many teams you’ve led, or how many sales you’ve made—you never forget the first one. The first pre-sale.The first member sign-up.The first chaotic day when nothing goes according to...
From Reluctant Salesperson to Gym Business Expert When I first stepped into the gym business, I didn’t walk in with a grand plan or an entrepreneurial vision. In fact, I reluctantly took the job. I didn’t want to be in sales. I wasn’t passionate about commissions. I...
How to Introduce a Results-Based Selling Approach in Your Gym to Skyrocket Conversions and Retention Introduction: Selling a Membership is Easy—Selling a Result is Powerful Let’s be honest: anyone can sell access to equipment, group classes, or locker rooms. But...
Introduction: The Turning Point Starts TodayGym owners often ask: How do we fix sales fast? The answer isn’t always new software, expensive marketing campaigns, or a complicated rebrand. Often, it starts with a shift in focus, urgency, and culture. Let me share the...
A Powerful But Often Overlooked Tool in Your Sales Toolbox As a gym business expert who has worked with thousands of independent gym owners, boutique studio operators, personal trainers, and fitness entrepreneurs, one of the most common questions I hear is: “How do I...
In the fast-paced world of fitness entrepreneurship—whether you're running an independent gym, a boutique studio, or managing your own personal training brand—sales are the lifeblood of your business. No matter how impressive your facility is, how cutting-edge your...
In the world of fitness entrepreneurship—whether you’re running a large independent gym, a boutique studio, or coaching clients as a personal trainer—there’s one sale that outweighs all others. It’s not the 12-month membership.It’s not the high-ticket personal...
In the gym business, hope is not a strategy—and effort without direction is just movement. If you want to grow your gym, retain great people, hit revenue goals, and build a business that’s not just busy, but profitable, you must manage based on objectives. Too many...
In the fitness industry, sales are not just about transactions—they're about transformations. Every membership sold and every personal training package booked is a person choosing to improve their life. As an independent gym owner, boutique studio operator, gym...
