A sales slump has a way of convincing people that they have suddenly forgotten how to sell. They begin questioning their ability. They lose confidence in their presentation. They hesitate before asking for the sale. They become less enthusiastic on prospect calls,...
A sales slump does not only affect your numbers. It affects your posture. It affects your tone of voice. It affects how quickly you walk across the gym floor, how enthusiastically you greet a prospect, how confidently you present your membership options, and how...
How to Dump a Sales Slump, Part 3: Getting Back to Basics When sales begin to decline, gym owners often assume the problem must be complicated. They start questioning their pricing, their brand, their location, their membership options, the economy, the competition,...
How to Dump a Sales Slump, Part 2: Stop Making Excuses When gym sales begin to slow down, excuses are usually not far behind. It is too hot. It is too cold. School just started. School is about to end. Everyone is on vacation. The holidays are coming. The economy is...
Part One of Five: Why Action Is the First Step Out of a Sales Slump Every gym experiences a sales slump at some point. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers may go through periods when leads slow down, appointments...
Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers are facing one of the most uncomfortable business realities in today’s fitness market: costs have gone up, margins have tightened, payroll is more expensive, rent is higher,...
Most gym owners say they got into business for freedom. Freedom of time. Freedom of income. Freedom to build something of value. Freedom to stop working for someone else. But here is the uncomfortable truth I see every day in the gym business: Many independent gym...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, one of the most dangerous vulnerabilities in the fitness business is not a new competitor opening down the street. It is your best trainer quietly becoming your next...
Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers are often very good at seeing the obvious problems in their business. They know when sales are slow. They know when payroll is too high. They know when equipment is worn out....
