Why hire a Membership Sales Coach when I already have a Sales Manager in my Gym?

Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity, so why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective gym sales training nor have they developed the necessary skills and tools to be effective sales leaders. The most common way to hire a gym sales manager is to simply promote your best sales person in the membership department. This logic suggests this person is the most qualified to lead the membership sales team based on their past membership sales achievements. This type of promotion by necessity is common, but not commonly successful. In the process you may even lose your top membership sales performer when their leadership abilities fail to match their sales ability. The key reason being: Great gym sales people don’t often make great gym sales managers.

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Tedious Gym Management Tasks that Can Be Automated

Reposted from www.abcfinancial.com

There is no longer the time nor the place for tedious, manual tasks involved in managing your gym; automation is taking its place. Time is too valuable to waste, and with the industry growing at 3% annually, integrating efficiency into your gym operations to keep up with competition is imperative to your success. Even the simplest tasks can be automated to save you time and add a layer of professionalism to your gym. With the advancement of gym management technology, it is now an expectation that processes be completed as quickly and easily as possible.

These five tasks can be laborious if done manually, but if you start to automate them, you’ll see these tasks can be a piece of cake!

Member Check-In

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Tips for Opening A Gym in New Locations

Reposted from www.abcfinancial.com

Are you thinking of opening a gym in a new location but don’t know where to start — or if you are even ready for it? Growing your business involves a lot of new challenges, from employee management to sales strategy. But do not let these growing pains deter you from expanding! Follow these tips to determine whether you are ready to open in new locations and learn how to approach the process.

Are You Ready for Expansion?

The first piece of the puzzle is figuring out whether you are even ready for the move. There is nothing more damaging to a business than moving too fast at the wrong time — and running a gym is tricky.

If you are currently operating a single gym, make sure you are hitting your yearly revenue targets and making a p…

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When Was the Last Time You Submitted a Press Release?

Reposted from www.abcfinancial.com

I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get plenty of free publicity for your fitness business.

Press releases are a free form of promotion, and are one of the most powerful. Getting mentioned by a reputable source is much more powerful than a postcard campaign or other advertising you might be planning. Getting mentioned in local news media outlets lends credibility to your health club and will allow your target audience an unbiased way of getting to know you and your business.

First of all let’s discuss what a press release is. It is simply a method of lett…

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Listing Gym Broker – Co-broker

We want to Help! Would you be willing to work with us as a Business Broker to help sell your business for you??? There are NO Fees until your business sells. We will Advertise, Market, Network & Promote your business For Sale. We will work hard for you. We want to Help! We have a very strong data base of buyers who we work with that are specifically interested in the fitness business. We look forward to hearing from you. Please advise ASAP so we may execute a Sale of your Business. Other brokers are welcome to contact us.  We will co-broker.
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Financing Opportunities for your Gym

You can’t execute your vision for your gym if you don’t have the financial resources needed to implement it: this is a simple truth for every gym owner across the industry. It takes capital to transform vision into reality, and in most cases, the bank across the street from you may not be your best option. In fact, given the strict nature of bank lending over the past decade, it may not be an option at all. Most small- and medium-sized gyms and fitness centers struggle to secure funding needed for acquisition, growth or working capital needs. Gym owners are focused on the day-to-day challenges of running their club, and it can be very difficult and time-consuming to survey a vast array of lending options to identify one that can actually be secured. While every vision will not be suitable for every lender, there is usually a lending partner somewhere that is the right fit for that vision. And it is the role of Fitness Management & Consulting to connect you with a lend…
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Sealing the Deal: The Benefits of a Gym Broker

Traditionally, a broker serves as a facilitator between buyer and seller, arranging transactions in exchange for a commission. If you're starting a new gym or modifying your existing vendor list, you can benefit from the knowledge and expertise of gym brokers. You don't have to face the daunting venture of starting a fitness center business alone. Getting Started If you're thinking of becoming a health club or fitness center owner, your gym broker can locate prospective sellers. A qualified gym broker will have valuable insight on buying and leasing space, establishing contracts with companies that supply the latest in health club equipment, and securing package deals. Your broker can also assist in acquiring the basics -- pool maintenance products, locker room supplies, health and beauty products, or vending machines. Establishing or Expanding Your Vender List If you are just starting out as a fitness center owner, you don't need to spend more time establishing you…
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Sell Your Gym Now

Is it time to sell?  Wanting a buyer for your gym? Don’t know where to find them? Our channels get thousands of hits each month.  When owners of gyms are looking to sell they turn to Fitness Management.  Fitness Management is your link to leading gyms and top business brokers by connecting you with quality prospective buyers and strategic acquirers. Buy/Sell transactions are at the highest level since 2007.  For buyers, the represents strong value opportunity as a result of increasing revenue growth and stabilizing prices.  The consistently strong financial performance of gyms bodes well for the future and is why gym owners are earning healthy sales prices upon exit. Fitness Management has Sr. Business Intermediaries looking for gyms in your area.  Reply now to find out if you are a possible match. Qualified buyers and strategic acquirers are out in force, it is truly a seller’s market.  Act now for a no-obligation consultation. Please fill in the requested information an…
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TRUFUSION Studio Purchases Rights To Fly Gym Fitness Program

Vegas-Based Fitness Franchise Announces Ownership of Aerial Exercise Model LAS VEGAS - Dec. 22, 2015 // PRNewswire // - TRUFUSION, the Las Vegas-based workout studio known for its unique variety of group classes and hot fusion workouts, has announced ownership of holistic aerial fitness system, Fly Gym. TRUFUSION will offer Fly Gym to its members at new locations as the brand expands nationwide. Fly Gym Fitness Program is an innovative fusion of yoga, Pilates and cirque inspired movements. The workout method combines traditional elements of endurance, strength and power with the addition of flexibility, stability and release. Fly Gym Aerial Fitness uses an 11 piece set which includes fabric slings, daisy chains and carabiners that are hung from the ceiling. Pam Carter and Karen Andes originally came up with the concept in an effort to train first time students who wanted to build strength. Today, Fly Gym is used by individuals of all abilities to achieve optimal wellness in…
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