In the ever-evolving world of fitness, one crucial factor often goes unnoticed, overshadowed by high-tech equipment, flashy facilities, and the latest workout trends. It's the people who bring gyms to life - the staff. The success of any gym is intricately tied to the...
Expanding Your Gym’s Reach: The Power of Email Swaps with Complementary Businesses
In an age where fitness enthusiasts are bombarded with advertisements, standing out and reaching new markets can be a daunting task. But what if there were a cost-effective and powerful strategy to gain exposure to potentially untapped markets without breaking the...
Scoring Big: How to Manage Your Gym Business Like the Dallas Cowboys with Multiple Sponsors
Running a successful gym business requires more than just weights and treadmills; it demands a strategic approach to revenue generation. Taking inspiration from the Dallas Cowboys, a team renowned for their business acumen, gym owners can explore the world of multiple...
Box Office Fitness: How to Promote Your Gym Like a Summer Blockbuster
In the world of fitness, there's no shortage of competition. Just like Hollywood studios aim to create blockbuster movies that captivate audiences, gym owners must strive to make their fitness centers the hottest ticket in town. With energy in the air, it's the...
Masterful Moves: 7 Game-Changing Negotiating Tips for Gym Buyers and Sellers
Navigating the Fitness Frontier with Expert Negotiation Skills In the dynamic world of fitness and business, buying or selling a gym is a journey that demands strategic finesse. The fitness industry, a thriving multi-billion dollar sector, is characterized by its...
Unlock Success: The Power of Business Credit Cards for Gym Entrepreneurs
In today's fast-paced and competitive gym business world, entrepreneurs and gym business owners need every advantage they can get. One valuable tool that often goes overlooked is the business credit card. Contrary to popular belief, you don't need a large company to...
Transform Your Fitness Business: Unveiling the Ultimate Gym Service Menu
Jim Thomas Fitness Management & Consulting - We have designed a portfolio of service offerings that are intended to go to the root of the issues in the gym industry. Education YouTube Channel Blog Books Audible Business & Strategic Planning Corporate Gym...
The Silent Gym Business Killers: 5 Overlooked Factors New Entrepreneurs Mustn’t Ignore
Starting a new gym business is an exhilarating journey filled with countless decisions and tasks. Amidst the excitement, new entrepreneurs often find themselves caught up in the essentials, unintentionally neglecting critical factors that can make or break their...
Maximizing Your Gym’s Potential: How to Attract and Retain Members Who Will Pay a Premium Price
Are you a gym owner looking to attract and retain more members while increasing revenue? In the competitive fitness industry, it's crucial to understand what drives gym prospects and members to invest in a higher-priced membership. By recognizing the factors that...











