For years, gym owners have been told essentially the same thing: If you want more leads, spend more money. Increase your Facebook budget. Buy more Google ads. Run another promotion. Hire another marketing company. Boost another post. But what if one of the best...
One of the biggest challenges in owning a gym is also one of the least talked about: You’re too close to the business. You walk through the same front door every day. You see the same staff. You deal with the same members. You look at the same sales reports, hear the...
Imagine this. You own an independent gym, boutique studio, personal training facility, or fitness business. The phone rings. It is not another vendor. It is not another salesperson. It is not somebody asking whether they can get a free trial. It is a serious investor...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, one of the biggest challenges today is not necessarily getting attention. It is getting qualified local prospects at a cost that still makes financial sense. For years,...
For years, many independent gym owners have approached pricing with one basic question: “What should we charge for a membership?” I think that is the wrong question. The better question is: “How many different levels of value can we create for the different kinds of...
How Independent Gym Owners Can Unlock Hidden Capacity, Fill Dead Hours, and Increase Revenue Without Expanding Their Footprint One of the first questions I like to ask a gym owner is simple: How much revenue is every square foot of your facility producing? Most owners...
One of the biggest misconceptions I see in the gym business is that you have to already have significant cash in the bank to grow—or that a brand-new gym owner has almost no financing options. That simply isn't always the case. Whether you're an independent gym owner,...
One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
