When Is It Time to Let an Employee Go? I was flying out to conduct a two-day sales training seminar for a group of fitness clubs. The owner picked me up at the airport, and as we were driving to the gym, he turned to me and asked a question that every gym owner,...
The Day Someone Changed My Career With Five Words When I first got into gym sales, I struggled. I wasn't closing enough memberships. I wasn't hitting my numbers. I was frustrated and beginning to wonder if maybe sales just wasn't for me. One day I approached someone...
Thinking About Buying a Gym? Read This Before You Sign Anything. Every year, I speak with aspiring gym owners who tell me they want to own a fitness business. They love fitness. They love helping people. They love the gym environment. What they often don't love is the...
Why Every Prospect Should Be Treated Like a Buyer One of the most destructive habits I see in the fitness industry is also one of the easiest to overlook. It's called prejudging prospects. And it's costing gym owners, boutique studio operators, personal trainers, and...
Why Some Gyms Thrive While Others Fail Before They Ever Have a Chance Every year, passionate fitness entrepreneurs open gyms with big dreams, great intentions, and a love for helping people transform their lives. And every year, many of those gyms struggle—not because...
Why Most Gym Owners Are Leaving Thousands of Dollars on the Table Every Month One of the biggest mistakes I see gym owners, boutique studio operators, and personal trainers make is this: They spend enormous amounts of time and money generating leads, following up with...
How a "Business of the Week" Program Can Fill Your Gym With Qualified Prospects, Corporate Accounts, and Referrals Most gym owners spend thousands of dollars every month chasing Facebook leads, Google Ads traffic, social media engagement, and expensive marketing...
The Gym Member Experience Checklist Every Independent Gym Owner Should Be Obsessing Over Most gym owners think they are in the fitness business. They are not. They are in the experience business. Yes, members come to your gym for workouts, equipment, coaching,...
Most gym owners want more leads. They want better Facebook ads. Better Google ads. Better social media. Better email campaigns. Better referral programs. Better walk-in traffic. Better closing ratios. And all of that matters. But before you spend another dollar trying...
