Introduction: The Lease—Your Gym’s Hidden Profit or Potential Pitfall For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers looking to launch or expand their operations, few decisions carry as much long-term financial weight...
Closing Down Your Gym: A Professional Playbook for a Graceful Exit
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, closing a gym can feel like admitting defeat. But the reality is far more nuanced. Sometimes, closing your doors is a strategic decision—whether due to market changes,...
How to Monetize Every Square Foot of Your Gym — Even the Corners
In the gym business, square footage isn’t just space—it’s opportunity. Yet in countless facilities across the country, valuable square feet sit idle or underutilized, silently draining potential revenue. Whether you operate a compact boutique studio or a large...
Outsourcing Services to Add Value Without Overhead: How Collaborating with Massage Therapists, Dietitians, and Recovery Specialists Can Grow Your Gym’s Offerings Without Increasing Payroll
Independent gym owners, boutique studio operators, and gym entrepreneurs are constantly seeking ways to increase value for members, improve retention, and stand out in a competitive fitness market. However, expanding services often comes with increased payroll and...
Preparing Your Gym for Sale: Essential Steps for Independent Gym Owners and Boutique Studio Operators
Selling a gym is a significant decision that requires meticulous planning and execution. Whether you're transitioning to a new venture, retiring, or seeking to capitalize on the value you've built, preparing your gym for sale involves much more than simply finding a...
The Hidden Costs in Your Gym Business and How to Cut Them
Running a gym or boutique studio is no small feat. While expenses like rent, utilities, and payroll are front and center, hidden costs often lurk in the shadows, silently draining your profitability. Identifying and addressing these hidden expenses can significantly...
Managing Rent Costs in Your Gym Business: Strategies for Independent Gym Owners and Entrepreneurs
Rent is one of the most significant fixed costs for gym owners, and if it isn’t managed effectively, it can severely impact the financial health of your business. Ideally, as a mature gym business, your rent should be around 15% of your total revenue. However,...
The Crucial Difference Between a Plan and a Goal in the Gym Business
As an independent gym owner or manager, you’re no stranger to setting targets for your business—more memberships, better retention, higher revenue, and a stronger brand presence. However, achieving those outcomes often boils down to a clear understanding of two...
Navigating Landlord Relationships in the Gym Business: A Guide for Selling, Buying, or Opening a New Gym
In the gym business, the relationship with your landlord can significantly impact your success. Whether you're selling, buying, or opening a gym, the terms of your lease and your ability to work with your landlord can influence everything from profitability to...












