As the fitness industry continues to evolve, gym owners and entrepreneurs find themselves at the forefront of a dynamic and competitive landscape. Whether you're launching a pre-revenue startup, expanding through franchise units, or looking to acquire existing...
Stop the Bleeding! Why Your “Free” Memberships are Costing You a Fortune
Gym owners, gather 'round! You might think offering free enrollment fees and introductory discounts is attracting a swarm of happy customers, but let me tell you, the truth is scarier than a Halloween squat challenge. Here's the brutal reality: those "free" members...
10 Power Moves to Cash Out at a Premium: Selling Your Gym for a King’s Ransom
So, you've built a thriving gym – the sweat, the energy, the community… it's your baby. But now, it's time to move on. Don't settle for "asking price." Here are 10 power moves to ensure your gym sells for a jaw-dropping premium: 1. Be the "It" Girl. (Or Guy.) Don't be...
Is Gym Ownership Your Dream… or a Fitness Nightmare?
Owning a gym. It conjures images of sculpted arms, roaring crowds, and overflowing bank accounts. But before you trade your protein shaker for a CEO hat, hold your dumbbells. ️♀️️♂️ Being a gym owner is NOT for the faint of heart. It's a 24/7 hustle, a financial...
10 Most Common Gym Sales Mistakes
In the competitive world of gym memberships, closing the deal takes more than just a polished sales pitch. Gym owners often fall prey to common yet costly mistakes that can leave them struggling to attract and retain members. Whether it's focusing on features over...
Don’t Panic, Push It! Your Gym Turnaround Master Plan (Part 1)
Is your gym struggling to stay afloat? Feeling like you're drowning in debt and dwindling membership numbers? Fear not, fellow fitness warrior! While the situation might seem bleak, remember, turnarounds are possible, and even probable, with the right strategy. Buckle...
From Locker Room to Super Bowl: How Owning the Best Gym is Like Winning the Championship
As a gym business consultant and die-hard football fan, I see more commonalities between owning the best gym in your area and winning the Super Bowl than you might think. Sure, there are no touchdowns or interceptions involved, but hear me out: 1. Building the Dream...
Unlock Gold-Standard Gym Management: 10 Rules to Reign Supreme
Running a gym isn't just about dumbbells and treadmills. It's about building an empire of thriving members and unstoppable growth. But how do you navigate the fitness landscape and emerge as a champion? Here are 10 golden rules, straight from a gym business...
January Jitters? Turn Your Gym’s Slump into a February SPRINT!
Gym owners, feeling the pinch after a lackluster January? You're not alone. While New Year's resolutions bring a surge, they often fizzle faster than a poorly mixed protein shake. But instead of waiting for things to improve magically, let's TURN UP the volume on your...