by jimthomas | May 16, 2020 | fitness center business, gym branding, gym business plan, gym consultant, New Gym Start Up
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
by jimthomas | May 13, 2020 | fitness center business, gym business, gym closing, gym consultant, gym marketing, gym sales training, New Gym Start Up
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...
by jimthomas | Apr 21, 2020 | direct mail, gym branding, gym business, gym consultant, gym marketing, Gym Marketing Promotion, Gym Sales Help, Member Retention
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
by jimthomas | Mar 23, 2020 | fitness center business, gym business, gym business plan, gym closing, gym consultant, Jim Thomas
While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...
by jimthomas | Mar 16, 2020 | fitness center business, gym business, gym business plan, gym consultant, Gym Jobs, Health Club Jobs, New Gym Start Up
I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
