The pricing question every independent gym owner should be asking before chasing another 100 new members. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers spend enormous amounts of time trying to answer one question: How do I...
What is Real Time Feedback for gyms? Real Time Feedback is a customer and member experience platform designed to help gyms and fitness businesses capture feedback while an experience is still happening, respond to unhappy members quickly, monitor online reviews, and...
If you own an independent gym, boutique fitness studio, personal training facility, or health club, walk through your building today and ask yourself one question: How much of this square footage is actually making me money? Not how much of it looks good. Not how much...
There are really only three fundamental ways to grow a gym business: Get more customers or members. Generate more revenue from each customer. Keep your customers longer. That’s it. Almost every gym growth strategy eventually falls into one of those three categories....
A failing gym rarely collapses overnight. The warning signs usually appear months before the doors finally close: Membership sales begin to slow. Cancellations start increasing. Payroll becomes harder to cover. The owner begins using personal money to keep the...
Opening a gym is exciting. You may already be imagining the equipment, the lighting, the music, the logo, the grand opening, and a facility filled with members. But starting a successful gym requires much more than passion for fitness. It requires market research,...
Most gym owners immediately think of memberships and personal training when they look for ways to increase revenue. Those are important. But they are not the only assets inside your business. Your gym also has square footage, foot traffic, member attention, community...
How Smart Operators Are Quietly Outearning Their Competition Without Pushing Memberships Running a successful gym isn’t about selling more… It’s about selling smarter. And here’s something I’ve seen time and time again working with independent gym owners, boutique...
If you’re an independent gym owner, boutique studio operator, gym entrepreneur, or personal trainer, there’s a good chance you’re walking past hidden revenue every single day. It’s sitting on shelves. It’s folded on tables. It’s hanging on racks near your front desk....
