Transform Your Gym Business - Join Jim Thomas Every Tuesday at 2pm CT for Fast, Quick, Easy, and Friendly Insights on Gym Funding. Dear Gym Owners and Entrepreneurs, In the fast-paced world of fitness, where sweat and dedication meet the ever-evolving business...
Unlocking Your Gym Dream: Easy Gym Funding for Pre-Revenue Startups and First Unit Franchises
Are you passionate about launching your own gym but held back by the financial constraints that often accompany startup ventures? The good news is that the fitness industry is evolving, and access to gym funding has never been more accessible. Whether you're a...
The Gym Funding Playbook
Term loan Similar to traditional bank style financing. A Term Loan is a set amount that a borrower pays back at a fixed amount. The common uses for these types of loans are business expansion, working capital and equipment purchases. Benefits of a Term loan Interest...
How to Stage a Counter- Offensive Against Your Gym Competition
In the fitness business, competition is not just a possibility—it’s a certainty. New gyms open, franchises expand, and online training options grow daily. For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, the real...
Are You Watching Your Personal Training & Membership Sales Decline and Don’t Know Why?
For independent gym owners, boutique studio operators, and gym entrepreneurs, nothing is more disheartening than watching personal training and membership sales decline without fully understanding the cause. What was once a thriving business can quickly become a...
New Gym Sales Managers: Here’s How to Fast Track Your Success
Stepping into the role of a gym sales manager is both exciting and demanding. As the engine that drives membership growth and revenue, your performance impacts every corner of the gym—from staffing and programming to member retention and long-term success. Whether...
Great Gym Leaders Make Fewer, Better Decisions: Here’s How You Can Do the Same
Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers often believe leadership is about always being “on” and making quick calls. The truth is, great gym leaders aren’t defined by how many decisions they make, but by the...
Why Sales Training—and Consistent Sales Training—Will Transform Your Gym
Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers often believe their passion for fitness is enough to drive growth. Passion is critical—but it won’t close memberships, it won’t boost recurring revenue, and it won’t...
The $100,000 Hour: Time Management Strategies for Gym Owners to Focus on High-Value Activities
In the fitness industry, time is your most valuable asset. Yet, too often, gym owners find themselves bogged down in low-value tasks—answering routine emails, fixing broken printers, or chasing late payments. These activities, while necessary, don’t directly generate...
The 20-Minute Staff Meeting That Solves 90% of Your Gym’s Problems
Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers often spend their days running from one issue to another—handling member concerns, fixing equipment problems, smoothing over staff conflicts, or trying to boost sales numbers....
The Secret to a Loyal Gym Staff: Three Things Your Team Cares About More Than Money
In the gym business, we often hear the same refrain: “If I just paid my staff more, they’d be more loyal.” While fair pay is important, money alone doesn’t buy long-term commitment or passion. If it did, the highest-paying gyms would have zero turnover—but that’s not...
Risk Management and Injury Prevention in Your Gym
How to Protect Your Members, Staff, and Business While Building Long-Term Trust Running a gym isn’t just about providing access to equipment and classes—it’s about creating a safe environment where members can confidently pursue their fitness goals. One major...