In today’s competitive fitness landscape, independent gym owners, boutique studio operators, and gym entrepreneurs are all asking the same question: “How can I create more value for my members while also increasing revenue?” The answer, for many, lies in one of the most powerful but often underutilized tools in the fitness industry—small group training, also known as semi-private training.
This model doesn’t just offer financial benefits; it’s a game-changer for community building, member retention, and creating stronger bonds between clients and coaches. Let’s explore how embracing this approach can create more impact for your clients and more income for your gym.
What Is Small Group (Semi-Private) Training?
Small group training typically involves 2 to 6 participants working with one coach. Each participant may be doing a customized program suited to their goals and fitness levels, but within a shared training time and space. It’s more personalized than group classes and more affordable than one-on-one personal training, offering the best of both worlds.
Why Small Group Training Works for Everyone
More Revenue per Hour
In traditional personal training:
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One trainer = One client = One revenue stream
In small group training:
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One trainer = 3–5 clients = 3–5 revenue streams per hour
Let’s break that down:
| Format | Client Fee | Clients/Hour | Total Revenue/Hour |
|---|---|---|---|
| 1-on-1 PT | $75 | 1 | $75 |
| Small Group (4 clients) | $35 | 4 | $140 |
Not only are you doubling revenue per hour, but you’re also making personal training more accessible to clients with limited budgets.
Higher Client Retention
When members train together in small groups:
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They bond over shared progress.
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They encourage and support each other.
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They build accountability and look forward to seeing their “fit family.”
This community connection often makes small group training the “stickiest” product in your gym. Members are more likely to stay longer, attend more consistently, and refer their friends.
More Efficient Coaching
One coach can manage multiple clients at once without sacrificing quality. With proper programming and coaching systems, you can ensure everyone is progressing safely and effectively.
Additionally:
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Coaches experience less burnout than in back-to-back 1-on-1 sessions.
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You’re creating career paths for your team with higher-earning potential and more rewarding member engagement.
How Small Group Training Builds Community
1. Shared Wins = Stronger Bonds
There’s something powerful about struggling through a challenging workout next to someone on a similar journey. Members cheer each other on, celebrate milestones together, and develop relationships that go far beyond the gym.
2. Natural Accountability
If one member misses a session, others ask about them. That accountability creates stickiness—members don’t just show up for themselves, they show up for the group.
3. Creates an Inclusive Culture
Unlike intimidating large boot camps or the isolation of 1-on-1 training, small groups are approachable and create a sense of belonging. Members feel seen and supported.
4. Stronger Trainer-Client Relationships
In small groups, trainers still have time to coach form, motivate, and connect with clients. It allows for a more intimate and impactful trainer-client relationship that fuels long-term loyalty.
How to Launch or Improve Your Small Group Training Program
Start With Your Existing Members
Identify personal training clients who may benefit from a more affordable model and group fitness clients who want more personalized attention. Transition them into small group packages.
Price It Right
Keep it below the cost of 1-on-1 training but higher than your group classes. Pricing sweet spot usually falls between $25–$50 per session depending on your market.
Create Defined Time Blocks
Offer consistent time slots (e.g., 6 AM, 9 AM, 5:30 PM) that can be filled by multiple members. You’ll maximize your coaches’ time and your facility’s capacity.
Personalize the Experience
Use assessments to customize programming for each client—even in a group. A personalized experience within a small group is the key to retention and results.
Celebrate and Recognize
Highlight group milestones (e.g., “Team of the Month”) or shared progress (e.g., collective pounds lifted or inches lost). These celebrations deepen the sense of community.
Revenue Scenarios: The Power of Scaling
Imagine you offer:
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4 small group sessions/day
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4 clients/session
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$35/session per client
That’s:
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$560/day
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$2,800/week
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$145,600/year (just from one coach’s small group training hours)
Multiply that by a second coach or additional sessions, and you’re looking at a scalable model with serious income potential.
Final Thoughts: More Than a Revenue Boost—It’s a Culture Builder
Small group training is more than a revenue stream—it’s a culture builder. It delivers impact, fosters deep relationships, and creates a sense of belonging that big-box gyms can’t replicate. For independent gym owners and boutique operators, this is a massive competitive advantage.
It helps you:
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Differentiate your brand
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Monetize your time effectively
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Build community
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Retain loyal members
If you want a gym where members stick around, bring their friends, and feel like part of a tribe—start with small group training. It just might be the missing piece that unlocks your next level of impact and income.
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Meet Jim Thomas
Jim Thomas is the Founder and President of Fitness Management USA, Inc., a premier management consulting, turnaround, financing, and brokerage firm specializing in the leisure services industry. With over 25 years of hands-on experience owning, operating, and managing fitness facilities of all sizes, Jim is an outsourced CEO, turnaround expert, and author who delivers actionable strategies that drive results. Whether it’s improving gym sales, fostering teamwork, or refining marketing approaches, Jim has the expertise to help your business thrive. Learn more by visiting his website or YouTube channel.
