Website Design & Internet Marketing


  • Target and Promote offerings to current and prospective members
  • Improve Retention through better communications with customers
  • Build a “State-of-the-Art” image
  • Develop New Revenue Streams such as Web-Based ad sales

In today’s wired world, the Internet is the virtual online yellow pages. Your web site is your listing, and your email address is equivalent to your phone number. The Internet provides revolutionary advances compared to the limitations of classic media options. There is virtually NO definite space limitations of content, and using the allotted amount of space is virtually impossible, if not unnecessary. Your presentation will be in full color and can have full multimedia features such as sound and video, allowing interested prospects to respond to you immediately.

While costs compare favorably with other advertising options like the yellow pages, the advantages of having a web site for your club expand well beyond the analogy of the yellow pages. The demographics of the online population and the average health club member produce nearly exact matches for age range, financial capacity, and education levels. With this in mind, it makes sense to provide high-quality information to your target market.

Most clubs find that the return on investment comes within two months as prospective members start walking in the door with guest passes printed from your site.

Most health clubs and gyms need an informational website that projects the company’s image in a professional manner. The website needs to be able to attract new leads and clients with calls to actions that include making the phone call, filling out the form for more information, or printing out a FREE pass to be brought in.

Internet Marketing Opportunities

Reaching your targeted market, where they are at, is an absolute necessity today. And where they are at, is online searching for your service. With the growth of smart phones, everyone is searching immediately, and the placement of highly targeted ads online will likely increase your leads and sales by a significant margin.

Also consider this:

  • Members will access your site, and member satisfaction will increase as they can access information quickly and easily. The intangible benefit is the time you are not spending in recruiting new members because you are retaining your current ones.

Contact us for a custom analysis of how your club can benefit.


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I contacted Jim Thomas and Fitness Management & Consulting around November 2010. We made arrangement for him to come out and do the two day sales training. I was a little skeptical at what difference could be made in two days of sales training. However I put that aside and embraced his teaching and philosophy and what a difference it has made. Our previous best month prior to Jim coming out was 31 signs. He came out toward the end of December and when he left we had one week remaining, we signed 18 people in that final week, more than any single week we had prior. The following month we signed 66 people, which at a high price point facility isn't too bad considering where we were. After that first full month it was off to the races. We then retained Jim for the ongoing three times a month teleconferences and webinars and have been doing so for the past year. We have more than doubled out membership basis and more than doubled our membership dues. One of the most important things he gave us was correct mind set for sales and set the bar where it should be. Prior to Jim we thought that 31 was a really good month now we know our goals should be 150-200 in a month and he has given us the tools to do so. One of the best things in dealing with Jim on an ongoing basis is that he really seems to genuine care about you and your companies success. He always makes himself available to answer questions and doing one on one training with employees who need it even when it does not fall within the normal scheduled teleconferences. I really can't say enough about how great it has been to work with Jim and how much he has help our business grow. I have recommended him to people who ran even in the fitness industry because well sales are sales. If you own a fitness club I can't imagine why you would have him out to at least do the two day training it is well worth every penny, you WILL make back every dollar and then some faster than you can imagine.

Matthew T.


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