- Target and Promote offerings to current and prospective members
- Improve Retention through better communications with customers
- Build a "State-of-the-Art" image
- Develop New Revenue Streams such as Web-Based ad sales
In today's wired world, the Internet is the virtual online yellow pages. Your web site is your listing, and your email address is equivalent to your phone number. The Internet provides revolutionary advances compared to the limitations of classic media options. There is virtually NO definite space limitations of content, and using the allotted amount of space is virtually impossible, if not unnecessary. Your presentation will be in full color and can have full multimedia features such as sound and video, allowing interested prospects to respond to you immediately.
While costs compare favorably with other advertising options like the yellow pages, the advantages of having a web site for your club expand well beyond the analogy of the yellow pages. The demographics of the online population and the average health club member produce nearly exact matches for age range, financial capacity, and education levels. With this in mind, it makes sense to provide high-quality information to your target market.
Most clubs find that the return on investment comes within two months as prospective members start walking in the door with guest passes printed from your site. In addition, a web site can provide opportunities for other revenue streams. The entire site investment may also be covered by reselling advertisements on your site to businesses with the same target market.
Also consider this:
- You can generate more revenue from your site when you allow advertisements on your site.
- Members will access your site, and member satisfaction will increase as they can access information quickly and easily. The intangible benefit is the time you are not spending in recruiting new members because you are retaining your current ones.
Contact us for a custom analysis of how your club can benefit.
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Call (800) 929-2898 or E-MAIL US for more information!
