- Target and
Promote offerings to current and prospective members
- Improve Retention
through better communications with customers
- Build
a "State-of-the-Art" image
- Develop
New Revenue Streams such as Web-Based ad sales
In today's wired world, the Internet is the virtual online yellow
pages. Your web site is your listing, and your email address is equivalent
to your phone number. The Internet provides revolutionary advances
compared to the limitations of classic media options. There is virtually NO
definite space limitations of content, and using the allotted amount of
space is virtually impossible, if not unnecessary. Your presentation
will be in full color and can have full multimedia features such as sound
and video, allowing interested prospects to respond to you immediately.
While costs compare favorably with other advertising options like the
yellow pages, the advantages of having a web site for your club expand
well beyond the analogy of the yellow pages. The demographics of the
online population and the average health club member produce nearly exact
matches for age range, financial capacity, and education levels. With
this in mind, it makes sense to provide high-quality information to your
target market.
Most clubs find
that the return on investment comes within two months as prospective
members start walking in the door with guest passes printed
from your site. In addition, a web site can provide
opportunities for other revenue streams. The entire site investment
may also be covered by reselling advertisements on your site
to businesses with the same target market.
Also consider this:
- You can generate more revenue from your
site when you allow advertisements on your site.
- Members will access your site, and member
satisfaction will increase as they can access information
quickly and easily. The intangible benefit is the time you
are not spending in recruiting
new members because you are retaining your current ones.
Contact
us for a custom analysis of how your club can benefit.
|
