About Course
This track takes first-time gym owners from idea to grand opening using Jim Thomas’s startup playbook: how the health club industry works, the 12 critical steps before spending a dollar, leases, compliance, pre-sales, branding, and positioning. By the end, students can write a real business plan, negotiate a lease without rookie mistakes, and launch with members already signed.
Finished the course? Put it to work — book a free strategy session: https://www.fmconsulting.net/free-strategy-session/
Course Content
Lesson 1: Introduction to the Health Club Industry
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Introduction to the Health Club Industry
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Quiz: Introduction to the Health Club Industry
Lesson 2: Thinking About Opening a Gym? Follow These 12 Critical Steps Before You Spend a Dollar
Lesson 3: Why You Don’t Need to Be an Expert to Start Your Gym Business
Lesson 4: From Dream to Doors Open: The Step-by-Step Playbook to Turn Your Gym Business Idea Into a Profitable Reality
Lesson 5: The Most Common Mistakes Gym Owners Make When Signing Their First Lease
Lesson 6: Before You Open (or Get Fined): The Complete Compliance & Certification Guide Every Gym Owner Must Know
Lesson 7: Pre-Sales Powerhouse: 5 Keys to Launching Your New Gym with a Bang
Lesson 8: Elevating Your Gym Startup’s Image: Low-Cost Branding Strategies
Lesson 9: Why Should Anyone Choose Your Gym? The Club Positioning Question Every Gym Owner Must Answer Before Spending Another Dollar on Marketing
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