Whereas many businesses focus more on customer acquisition, customer retention is equally important. Customer retention is your business's ability to make your customers come back for a given period. It is also how to survive inflation as a small business.
When you retain your customers, that indicates that your product or service pleases them. Your customers don't see the need to turn to your competitors. So, how to boost client retention?
Why Is Customer Retention Important?You spend a lot of resources to get new customers, so you wouldn't want your efforts to go down the drain. Customer retention is a vital aspect of business strategy and helps your business gain a competitive advantage.
Customer retention is how to adapt to inflation and aims to maintain your business customer base and improve loya…