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YouTube vs. TikTok: Which is Better for Your Gym Business?

YouTube and TikTok are two of the most popular social media platforms in 2022, with 2.29 billion and 1 billion monthly active users, respectively.

About 12.5% to over 25% of the global population uses these platforms. This usage rate makes them ripe for marketers and advertisers to reach their target audience worldwide.

However, are these social media giants useful for your gym business? Should a gym businesses market and advertise on these platforms?

If so, which is better for your gym business?

In this article, we will answer these questions by looking further into how to use social media for business. By the end, you will know if advertising your business on YouTube vs. TikTok is worth it and which is better.

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Why Is It Important To Always Improve Relationships With Customers

No matter what gym you’re in, improving customer relationships is essential. The customers are the backbone of the industry, and they are also a vital part of your business.

Not using the proper business skills to engage a customer will create a domino effect. A lack of practical actions and poor leadership, communication, and trust with your customers can ruin business for you.

However, being accountable, clear about your intentions, embracing their visions, and being consistent with your actions are just a few ways to improve the relationship.

Let’s look at other ways you can maintain a solid, healthy, and successful relationship with them.

What Is a Good Customer Relationship?

A good customer relationship is built …

Debt Collection for Your Gym Business

Ideally, all of a company’s clients would pay every invoice and bill on time. However, that’s not a reality even large enterprises live in. There will nearly always be a percentage of customers who pay late or don’t pay at all. While companies sometimes handle debt collection in-house, many small businesses don’t have the bandwidth to do that.

Instead, debt collection for smaller companies tends to involve hiring an outside agency. A debt collection agency has experts on hand familiar with debt collection regulations and best practices. Moreover, an agency can help your small business design and execute a debt collection strategy. Let’s examine how debt collection for small business organizations works.

What Is a Debt Collection Agency?

A debt collection agency is a company that collects outstanding debts …

How Gym Leaders Create and Use Their Networks

Great leaders have a series of management tasks that enhance the achievement of goals in organizations. These tasks mainly involve team coaching, the delegation of work among subordinates, and decision-making. To be a great leader, you’ll also need to prioritize networking.

Networkers connect with like-minded individuals in the industry, employees, and other company managers. Your personality traits significantly contribute to your ability to connect with various individuals in the industry. Some of these traits include integrity, passion, and courage.

Leaders create and use networks mainly to learn from more experienced individuals in the field.

Why Networking Is Important For Gym Leaders

Your professional network is the most powerful tool at your disposal as a leader. You build, interact, and maintain…

How to Get a Gym Business Loan as an LLC

Limited liability companies are the most popular choice for small businesses. The numerous benefits of forming an LLC are why it remains the favored option for small companies. The advantage of LLCs comes from the limited liability the business owners have in case of lawsuits, financial burden, and tax flexibility.

These LLC benefits also open up avenues for additional financing. Depending on your business's needs, you may find certain types of loans for LLCs more favorable than others. Regardless it's important to understand what an LLC loan is and how to get a business loan as an LLC company.

What To Consider Before an LLC Business Loan

An LLC Loan is a small business loan that focuses on funding the LLC, not the company's owners, even though it's technically a byproduct of the loan.

5 Successful Gym Retention Strategies

Whereas many businesses focus more on customer acquisition, customer retention is equally important. Customer retention is your business's ability to make your customers come back for a given period. It is also how to survive inflation as a small business.

When you retain your customers, that indicates that your product or service pleases them. Your customers don't see the need to turn to your competitors. So, how to boost client retention?

Why Is Customer Retention Important?

You spend a lot of resources to get new customers, so you wouldn't want your efforts to go down the drain. Customer retention is a vital aspect of business strategy and helps your business gain a competitive advantage.

Customer retention is how to adapt to inflation and aims to maintain your business customer base and improve loya…

Short-Term Gym Business Loans: The Versatile Option

Finding the right financing options is a major challenge for gym businesses. Many small enterprises, including new gym startups, don’t yet have collateral. In some cases, their structure requires a flexible lending option.

This is where short-term business loans come in. Unfortunately, you probably won’t have much luck at the bank. In fact, an average of a minimum of 80 percent of small business loan applications at banks are rejected. Fortunately, however, there are other options.

With a reputable non-bank short-term business loan option, you enjoy accessibility and versatility. Here’s everything you need to know about how to get a business loan without collateral or a stellar credit score.

A short-term business loan (also referred to as a short-term commercial loan or SBA loan) is a loan that you pay bac…

Why Was My SBA Loan Declined? What to Do After a Denial.

If you have credit troubles, it can be frustrating to try and get approved for a small business loan. You may have tried applying for an SBA loan only to find out that it didn't go through. You may wonder why your SBA loan was denied, or what you should do next.

We will help you answer these important questions, so you know what to do next time you apply for an SBA loan.

What is an SBA Loan?

Understanding SBA loans is the first step in learning to apply. The U.S. Small Business Administration (SBA) offers several loan programs that support small businesses and entrepreneurs by providing financing to those who may not qualify for a traditional loan on their own.

SBA loans have longer repayment terms than conventional bank loans. They serve one purpose – to help small business owners start, grow, and succ…

7 Things Gym Entrepreneurs Should Know About Sales and Marketing Today

Confusion usually follows when discussing marketing and sales. Marketing and sales do differ, but they still work together hand in hand. Knowing the difference between sales and marketing will help your gym business form coherent teams that tackle your business issues while improving your marketing and sales efforts.

What Is the Difference Between Sales and Marketing?

The difference between marketing and sales lies in their goals and focus. The marketing team focuses on the company's image and spreading brand awareness. Their overall focus is to get people interested in a business product.

The sales team in the contract doesn't necessarily focus on the image of the product or business. It focuses on closing deals with prospects to turn them into customers.

Sales and marketing examples typically show t…

3 Reasons Why Team Meetings Can Make or Break your Gym Business

Effective team meetings create opportunities for staff to exchange ideas, solve problems together, and get results. The productivity boost from effective meetings can mean more efficiency, higher productivity, and a focus contributing to your profitability and gym business success.

How To Structure An Effective Team Meeting Online Or In-Person

Research shows top employees are three times more likely to work for a company with a strong sense of purpose. Structuring an effective team meeting helps provide focus and a sense of purpose.

As a team leader, it’s critical to ask the most vital question – is this meeting necessary? If so, your job is to create the structure for a productive team meeting in-person or online.

Here are four effective meeting strategies to make team meetings more effective:

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Remaining Agile in a Rapidly Changing Business Environment

It's never been easy for aspiring entrepreneurs to start a new business. What's worse, the modern business sphere has more complexity and challenges than ever before. In fact, research shows that approximately 50% of all new businesses don't survive beyond five years.

Well, some manage to stay afloat beyond the five-year mark. However, you may face immeasurable challenges that necessitate swift action followed by adaptation. Doing so will provide the only way for you to thrive.

For those businesses that can't keep up with market changes and trends, the risk of falling to obsolescence is pretty high. Do you remember Myspace? Blockbuster? Blackberry? These businesses failed to adapt quickly to the developments in their space, and right now, we can say they're history.

We can't let you suffer the same fate. T…

How to Protect your Gym Business from Identity Theft

Understanding the risk of identity theft to your gym business will help you take the appropriate measures to protect yourself from identity fraud. Many gym businesses don’t protect their data properly, leading to data breaches and a loss of customer trust. Here’s what you need to know about identity theft and how it relates to businesses.

What Is Business Identity Theft?

Business identity theft refers to when scammers obtain a business owner’s personal information to pose as them. They use that information to open credit lines, illegally use the business owner’s existing credit cards, take out loans, or obtain tax refunds and other benefits.

Once a hacker has access to your personal information, there's a lot they can do with it, even posing as you to open up fake office locations and scam customers.

An…

9 Methods to Increase Cash Flow for Your Gym Business

Cash flow refers to money put into a business and sent out. Cash flow is essentially the movement of funds. When a business receives money, they want to spend it on optimizing its cash flow better. Optimization of cash flow comes from actively making income from these avenues.

What Increases and Decreases Cash Flow in a Small Business?

Do you know how to increase cash flow in a company? Cash flow does not refer to just profits. It's tied to excess funds and expenses. When net income decreases, so does cash flow.

Gym businesses must first pay their liabilities and expenses such as debt, employees, and administration costs. The excess wealth left can improve the business by investing in better equipment to speed up production, generate more revenue through new projects, or put into a savings account to generate interest and be used for emergencies.<…

How Much Cash Should Your Gym Business Have On Hand?

Having enough cash on hand will ensure your gym business can stay afloat and survive even during difficult economic times. However, just how much cash should a gym business have on hand? Read on to learn how to calculate how much cash a company needs.

What Is Cash on Hand?

Cash on hand refers to funds you have set aside for emergencies and other unexpected expenses. Many gym businesses keep money on hand in savings accounts, though choosing the proper high-yield savings account can help you get more out of your money. However, cash on hand can also refer to assets that you can quickly exchange for cash.

In either case, cash on hand shouldn’t be invested into stocks or high-risk investment opportunities. That’s why it’s called “cash” on hand.

Why Your Gym Business Needs Cash on Hand

Having cash on han…

What Is An Unsecured Guarantor Loan and Should You Consider It?

Maybe you received a loan rejection or know you have poor credit. Perhaps you have a startup idea and need a small business loan. Regardless of your situation, an unsecured guarantor loan can seem like the ideal solution.

While these loans are less risky for the borrower, there are still consequences for nonpayment. Learning everything you can about guarantor loans will help facilitate your decision.

What Is an Unsecured Loan?

Secured loans are attached to physical assets the loan borrower can use as collateral. For example, a mortgage loan for a house uses the home as collateral. If the borrower fails to repay the loan, the lender can re-sell the home to make up for nonpayment.

On the other hand, an unsecured loan has no attached collateral. The lender thus has a higher risk of not receiving payment fr…