Letter – Prospecting

September 10, 2012



Mr. Mary Smith

1234 Anywhere Street

City, Texas 78539


Dear Mary:


The number one reason for giving up on exercise programs is lack of variety.  At (Club Name) we realize doing the same exercises everyday can become tedious.  That’s why we have over 75 classes and equipment options to exercise your body and spirit.


In addition to a full complement of standard exercise machines, our experienced instructors will guide you to total health with classes like step aerobics, tai chi and yoga.  After a hard workout you can relax in the sauna or with a massage from a certified massage therapist.


Now is the time to act on your good intentions, if you want to get in shape, first time members will get $25.00 off their first months dues.  Come to (Club Name) to discover why variety is healthy and fun.


In Good Health,




Membership Director



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