For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, there are four numbers that can dramatically change the economics of your business: More leads. More appointments. More people who actually show up. More memberships sold....
If you were approved for $100,000 in business funding tomorrow, what would you do with it? Would you buy new equipment? Hire more employees? Increase your marketing? Renovate the facility? Pay off bills? Or would that $100,000 simply disappear into the business over...
If you own an independent gym, boutique fitness studio, personal training facility, or health club, walk through your building today and ask yourself one question: How much of this square footage is actually making me money? Not how much of it looks good. Not how much...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers Let me start with a simple question: Is there any legitimate reason your gym cannot make more money than it is making today? In most cases, the answer is no. That does not...
There are really only three fundamental ways to grow a gym business: Get more customers or members. Generate more revenue from each customer. Keep your customers longer. That’s it. Almost every gym growth strategy eventually falls into one of those three categories....
Every gym has hours where equipment sits empty. Today's fitness consumers expect flexibility. Whether they're traveling for work, visiting family, in town for the weekend, or simply looking for a gym closer to the office, more people than ever are looking for...
The most dangerous time to change your gym business is when you no longer have a choice. By then, revenue may already be declining. Your best employees may be leaving. Members may be canceling. Cash flow may be tightening, and competitors may be taking market share...
The “deal of the day” is not a new marketing idea. Retailers, restaurants, radio stations, and local businesses have used daily specials for decades. But for independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, this old-school...
Most gym owners assume that generating more leads, increasing membership sales, and giving employees a meaningful bonus require three separate budgets. They do not. There is an old-fashioned grassroots strategy we have used successfully in many gym turnaround...
