Social media is integral to many fitness center marketing plans. Well-considered social media strategies can help attract new guests and retain current members. While some gyms create generic posts with lackluster photos, it helps to really take the time to customize...
For people passionate about fitness and business, nothing could seem better than a new gym start up. But when the rubber meets the road, starting your own gym could be harder than you think. Depending on the market in your city, there is probably a lot more to having...
As the New Year approaches, many people may want to lose that extra holiday weight. In addition, it's common to want to make those New Year's resolutions happen. So how can fitness club sales keep old members coming back, and gain new members? Here are some helpful...
If your fitness center was successful in 2016, you might not think that there is any reason to do anything different in the coming year. However, it isn't a bad idea to work with a consultant to come up with a new fitness center business plan for 2017. These are a few...
Working in the fitness industry, you probably know a thing or two about fitness. Possibly it was your love for fitness that got you into the business in the first place. But that doesn't mean you know very much about marketing. There is no shame in that! We all have...
There are many aspects that go into building a successful health club. One of these that cannot be overlooked is sales training. The fitness industry is competitive so your sales associates need to be ready to present your gym in a way that is going to capture new...
In business, you can't do anything on your own. Smart business people use the knowledge of those around them and take advantage of the experiences of those who have gone before them. So if you are in the fitness industry and are looking for a fitness club consultant,...
Today it's more important than ever before that your social media pack a punch. This very valuable, low-cost form of marketing isn't only great for recruiting new members, but it's also a wonderful way to keep your current members engaged. With everything else you've...
Fitness center consultants can make or break the popularity of your gym. Sure, you might have the most advanced work-out equipment, and you might have the biggest facility in town, but when it comes down to it, it's the people who work in the gym who will keep your...
