Before we get into specifics about marketing your fitness center business with landing pages, we should define what a landing page is so everyone is on the same page (no pun intended). For the purpose of our discussion, a landing page is a webpage that has a form and...
Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you...
If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal...
When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of...
Are you looking for ways of growing your fitness center business online? If you have researched online marketing, you may have come across the phrase "social proof." Many online marketing experts describe this as "new marketing," but it is no such thing. Social proof...
In Part 1 of this two-part series on fitness club marketing ideas, we discussed demonstrating fitness equipment and conducting a video tour of your facility. Here in Part 2, we'll cover the tips 3 and 4 on using video to market your business. 3. Encourage clients to...
The fitness industry is huge and continues to grow. One of the biggest challenges facing individual business owners in such a growing and competitive industry is attracting a steady stream of new clients. One of the best ways to do that is incorporating video into...
Attention to details matter a lot to guests. When managing a gym, consider the entire gym experience, from the looks of the interiors to how the equipment functions. If you're on a budget, then it can be a bit more challenging to find ways to make your gym look...
Most fitness centers gear up for the busy New Year's resolution season in December, bring lots of new members on board in January, but by March, start to see drop off. Members who were gung ho about reaching their fitness goals in January lose steam and cancel their...
