For decades, the fitness industry has been built around one primary product: The gym membership. Thirty-nine dollars a month. Sixty-nine dollars a month. Ninety-nine dollars a month. Maybe there are different membership levels, but the fundamental sales proposition...
If your gym is struggling to grow revenue, your first instinct may be to raise prices, sell more memberships, increase your advertising budget, or launch another promotion. But what if pricing isn't really your biggest problem? What if the real problem is that you...
Most gym owners believe the fastest way to improve profitability is to sell more memberships. Sometimes that is true. But after working with independent gyms, boutique studios, fitness entrepreneurs and personal trainers, I continually see something else: The gym may...
Most gym owners are looking for ways to make more money. More leads. More memberships. More personal training. More revenue. But there is another question that may be even more important: Where is your gym already losing money every single month? Because before you...
How Independent Gym Owners Can Unlock Hidden Capacity, Fill Dead Hours, and Increase Revenue Without Expanding Their Footprint One of the first questions I like to ask a gym owner is simple: How much revenue is every square foot of your facility producing? Most owners...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, there are four numbers that can dramatically change the economics of your business: More leads. More appointments. More people who actually show up. More memberships sold....
The pricing question every independent gym owner should be asking before chasing another 100 new members. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers spend enormous amounts of time trying to answer one question: How do I...
What is Real Time Feedback for gyms? Real Time Feedback is a customer and member experience platform designed to help gyms and fitness businesses capture feedback while an experience is still happening, respond to unhappy members quickly, monitor online reviews, and...
