One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
Gym owners spend a lot of time thinking about how to motivate their people. More commission. Another sales contest. A bigger bonus. A new incentive. And all of those things can work. But one of the most powerful motivational tools I ever used in the gym business cost...
How Gratitude Can Increase Gym Member Retention, Referrals, Revenue, and Employee Loyalty Independent gym owners spend enormous amounts of time thinking about how to get more. More leads. More appointments. More members. More personal training clients. More revenue....
If your gym is struggling, the first instinct is often to start managing harder. You watch payroll more closely. You check the CRM. You scrutinize expenses. You add another staff meeting. You create another spreadsheet. You tell your salespeople they need to make more...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, sometimes the biggest sales improvements don’t come from another advertising campaign, a new CRM, a different membership offer, or spending more money on leads. Sometimes...
If you’re putting a new salesperson on the floor of your gym, don’t just hand them a price sheet, show them the CRM, and tell them to start selling memberships. That’s how bad habits begin. A new gym salesperson needs rules. Not complicated theories. Not a 200-page...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, there are four numbers that can dramatically change the economics of your business: More leads. More appointments. More people who actually show up. More memberships sold....
For Independent Gym Owners, Boutique Studio Operators, Gym Entrepreneurs, and Personal Trainers Most gym owners look at the front desk and see an expense. Payroll. Coverage. Scheduling. Someone to answer the phone, scan members in, fold towels, and make sure nobody...
