Gym owners are constantly having conversations. You’re talking with staff. You’re interviewing potential employees. You’re meeting with vendors. You’re speaking with members. You’re attending networking events. You’re sitting through coaching calls. You may even be...
There is a conversation I have with gym owners all the time, and it usually comes down to one simple question: Do you still believe in this business? If the answer is yes, then grow it. If you're tired, burned out, ready for something different, or simply no longer...
Opening a new gym is exciting. It is also one of the easiest times to build unnecessary overhead into your business. You sign the lease. You buy the equipment. You start marketing. Then, almost automatically, you begin hiring. A front-desk person. A salesperson....
If you’re thinking about selling your gym, one of the first questions you’re probably asking is: What is my gym actually worth? And that question is usually followed by another one: How do buyers determine what they’re willing to pay? Those are not always the same...
If you own a gym, boutique fitness studio, personal training business, or health club, one of your most valuable assets is not your equipment. It is not your lease. It is not your software. It is your time. And one of the biggest mistakes I see gym owners make is...
Most gym owners don’t need another three-hour strategy meeting. They don’t need more binders, more complicated systems, or another management book sitting on the desk. What many gyms need is a focused, consistent, 20-minute staff meeting every week. I’ve seen it over...
There is an old idea that applies incredibly well to the gym business: The impossible is often simply the untried. Over the years, I’ve seen gym owners convince themselves that certain things simply cannot be done. They can’t increase prices. They can’t sell more...
A new competitor opens down the street. They have brand-new equipment. A beautiful facility. A big marketing budget. Maybe they’re offering memberships at a price you don’t think you can—or should—match. Suddenly, everybody starts talking about them. For a gym owner,...
Running a gym can sometimes feel like you are constantly solving the next problem. You need more leads. Then you need more sales. Then you need better retention. Then you need more staff. Then you need better systems to manage the staff you just hired. Because gym...
