For years, many independent gym owners have approached pricing with one basic question: “What should we charge for a membership?” I think that is the wrong question. The better question is: “How many different levels of value can we create for the different kinds of...
How Independent Gym Owners Can Unlock Hidden Capacity, Fill Dead Hours, and Increase Revenue Without Expanding Their Footprint One of the first questions I like to ask a gym owner is simple: How much revenue is every square foot of your facility producing? Most owners...
One of the biggest misconceptions I see in the gym business is that you have to already have significant cash in the bank to grow—or that a brand-new gym owner has almost no financing options. That simply isn't always the case. Whether you're an independent gym owner,...
One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
How a Consistent Recruiting, Training, and Accountability Pipeline Can Increase Production, Improve Attitude, Reduce Turnover, and Build Better Gym Managers One of the biggest mistakes I see independent gym owners make is waiting until they desperately need somebody...
Gym owners spend a lot of time thinking about how to motivate their people. More commission. Another sales contest. A bigger bonus. A new incentive. And all of those things can work. But one of the most powerful motivational tools I ever used in the gym business cost...
How Gratitude Can Increase Gym Member Retention, Referrals, Revenue, and Employee Loyalty Independent gym owners spend enormous amounts of time thinking about how to get more. More leads. More appointments. More members. More personal training clients. More revenue....
If your gym is struggling, the first instinct is often to start managing harder. You watch payroll more closely. You check the CRM. You scrutinize expenses. You add another staff meeting. You create another spreadsheet. You tell your salespeople they need to make more...
For independent gym owners, boutique studio operators, gym entrepreneurs, personal trainers, membership salespeople, and fitness professionals One of the most expensive mistakes in gym sales happens before the salesperson ever presents a membership, discusses personal...
