High Impact Direct Mail

Our primary focus is to help  health clubs, fitness centers, and gyms attract and retain new members through targeted direct mail and street marketing campaigns.

Why Direct Mail?
55% read newspapers
75% have Internet access
95% have telephones
98% have TV sets

You can’t “change the channel”
You can’t “delete” direct mail
You can’t “turn off” your mailbox
You can’t mark direct mail as “spam”



  • Postcards
  • Guest Passes
  • Take Ones
  • Posters
  • Door hangers
  • Lead Boxes
  • Brochures
  • Print Ads
  • Member Mailings
  • Email Marketing

New Mover Mailers


  • Targeted Direct Mail
  • Call Tracking
  • Custom Designed Ads
  • Pre Sale Campaigns

To view hundreds of marketing pieces, including brochures, newspaper ads, posters, banners, door hangers, club newsletters, billboards, and more are available upon request.

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For over 10 years, I have know Jim Thomas and his reputation as the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in new gym start up, fitness club sales and gym troubleshooting for the fitness and health club industry.

With over 25 years of experience owning, operating and managing clubs of all sizes, Jim lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products.

Since forming Fitness Management, Jim has been turning health clubs around at an amazing rate and garnering a reputation as a producer of change...a sharp-eyed troubleshooter, a brilliant sales trainer, and a motivator. Fitness Management provides programs that show measurable results and Jim's team is proud of their ability to glean profit from every square foot of a client's investment.

A dynamic, articulate motivator, Jim exudes confidence without artifice and accomplishes wonders without the bruised feelings that can so often accompany change. "We pride ourselves in reaching people and motivating change in a way that encourages self-esteem on the part of the players."

Whether you operate a health club, fitness center, gym or other type club, Jim Thomas and Fitness Management have a program to fit your need, expand your market base, and keep your members and staff productive and enthusiastic.

Fran R.


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