Turning Setbacks into Opportunities in Your Fitness Center Business

Starting a business is tough but it can also be rewarding. Apart from the obvious benefits, such as working at your own pace and setting your own hours, running your own business also gives you a sense of satisfaction. At the same time, it requires you to be...

How to Effectively Market Your Fitness Center

Owning or managing a fitness center or gym can be a great career option that provides plenty of job satisfaction and excitement.  When you own a gym, one of the most important responsibilities you will have is marketing to ensure current and potential customers know...

Understanding the Factors That Influence Fitness Club Sales

There’s a reason why some fitness clubs are more successful than others. They successfully anticipate what their customers want and pay attention to what’s happening with the fitness community at large. There’s a lot of skill involved in maintaining...

Marketing for Fitness: Create a Monthly Gym Member Spotlight

You’ve probably seen employee spotlights at various retailers and restaurants. The same technique can also work for fitness clubs. After all, your loyal members make great advocates for your gym, and you’ll gain visibility on social media. How to Create a...

Maintain a Healthy Retention Rate

Each member that joins your gym makes up the success of your business. However, we cannot forget about the members that are canceling their memberships and leaving your gym. If you want to see a steady and consistent growth in your gym (and in your pockets) you must...
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