Marketing for Fitness: Create a Monthly Gym Member Spotlight

You’ve probably seen employee spotlights at various retailers and restaurants. The same technique can also work for fitness clubs. After all, your loyal members make great advocates for your gym, and you’ll gain visibility on social media. How to Create a...

Maintain a Healthy Retention Rate

Each member that joins your gym makes up the success of your business. However, we cannot forget about the members that are canceling their memberships and leaving your gym. If you want to see a steady and consistent growth in your gym (and in your pockets) you must...

5 Reliable Methods to Attract New Members

The adage, “build it and they will come” is one from a bygone era. Nowadays, business owners must not assume that close proximity alone, will instantaneously draw new membership. Not only do you need creative marketing methods to attract new members, but...

Consider a Percentage-Based Commission Structure (PART 2)

Example of Percentage Based Commission Structure You have 2 employees Hours are Monday–Friday: open for sales 5 days per week Current month is June: there are 21 “work days” (number of days the club is open this month) You only sell 12-month...

Consider a Percentage-Based Commission Structure (PART 1)

How do you make money owning a gym? Well, you need to fill your gym with paying members. The next question you have to ask yourself is, why should someone join your gym versus the one down the road? The answer to this question could be the decision making factor for a...

How to Skyrocket Sales in your Gym Immediately!

Do you have a quality gym but having difficulty getting more people to join? I’ve found that the solution to getting more people to join can be very basic. There are many little things that can be adjusted to make the membership sales process more effective but...
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