How to Develop a Fitness Center Business Plan

Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success...

On-demand Sales and Management Training for Gym Owners

When I first started as a sales person in the gym business, I was terrible. Every Monday when the sales standings would come out for the 4 clubs, I was dead last. I was so uncomfortable in the sales process, my mouth would actually get so dry that I could barely get...

Discover the Value of Gym Sales Training

You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a “sales personality” that will allow them to smoothly and effectively deal with potential customers....

5 Free and Inexpensive Fitness Center Marketing Ideas

In today’s world, fitness center owners need all the help they can get to break through the noise and get noticed. Don’t you agree? Fitness center marketing is key. But, what is the best approach? For many, the first thought is expensive advertising and...

The Biggest Mistakes New Gym Startups Must Avoid

According to the U.S. Small Business Administration, only about half of all businesses survive 5 years. However, a new gym startup is tougher than many other ventures. Moreover, the increasing popularity of the “warehouse gym” is a double-edged sword. One...
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